The Rotary Club of Oakland
Strategic Plan 2021-2024
Approved by Board of Directors 4/27/21
Together we see a world where people unite and take action to create lasting change – across
the globe, in our communities and in ourselves.
We serve people in our Oakland community and throughout the world by advancing world
understanding, goodwill, and peace.
The Rotary Club of Oakland welcomes people of all backgrounds, cultures, experiences and
identities and we strive for the fair treatment, equal opportunity and advancement of all
Rotary participants to create experiences where all people feel respected, valued and they
1. Membership - Develop a membership of diverse local business, professional and
community leaders who unite to improve local and international communities
through a common commitment of Service Above Self and create a sense of fellowship
amongst our members.
2. Service - Actively organize and engage in programs of service to improve life in
Oakland and expand Rotary’s humanitarian reach around the globe.
3. Communication/Public Image - Effectively communicate our story, increase Rotary
brand awareness, and keep members informed of club activities, accomplishments
4. Sustainability - Ensure future sustainability of the Rotary Club of Oakland and Rotary
International by strengthening membership and its financial base.